Remembering Carvel Ice Cream
Courtesy of the Library of Congress
During spring of my senior year at Croton Harmon High School in the Hudson Valley, Tom Carvel, the Greek founder of the Westchester based franchise introduced the “buy one get one free,” gimmick. The Carvel franchise claims that it invented that marketing idea. We high school kids in Croton literary ate that ice cream sales gimmick up. In the early 1980s, Tuesday became Sunday (ice cream Sundays) at Carvel for me and my classmates. We piled into old beat up Chevys, Fords, and Dodges and caravanned to the Carvel. Just an hour before practice and games, teammates and I would down two ice cream Sundays! Sounds crazy in reflection.
