More on East, a 1970s and 1980s black nationalist group based and Central Brooklyn. Similar to other food rebels, the East viewed food sovereignty as imperative to their organization’s freedom and created food businesses as profitable revenue streams to make freedom a reality. Why, because food is a daily necessity. Co-op members received a 10% discount on products and an additional 20% on purchases if one worked at the store. The more ambitious goals had been creating cooperative food stores to serve as community health and nutrition information hubs and places to learn how to start and operate cooperatives that provided different products and services that traditional grocery stores offered at a greater value. The East co-op closed in 1979. The East food cooperative had been one of a few food cooperatives in 1970s New York City that operated in opposition to traditional grocery store supermarkets that offer poor quality and processed foods at high prices in lower caste neighborhoods throughout New York City. If East food co-ops had lasted until the 1980s consumer seeking healthy alternative food markets would have supported them.