Responses to CMA Sucess
Courtesy of The New York Public Library
Through a strategy of uniting their orders CMA merchants gained the ability to match the prices of European American chain grocery stores. The success of CMA organizing led European American owned chain stores to take steps to prevent European landlords from leasing stores space to CMA merchants. Also, to win over African American customers, they started hiring African American employees, which they had refused to do before the success of CMA stores.
